I know your market analysis shows that the market value of my home is around $301,500, but I’d like to start at $310,000 to have some “wiggle room.” Don’t you agree?
Actually, in this current buyer’s market, I would strongly recommend that you price your home at $299,900. Here’s why. Buyers and their agents are going to perform a similar market analysis and determine that the house is not worth $310,000. Most buyers are simply not going to pay over market value in this market. Also, by pricing in that range, you will likely attract buyers searching in the $300,000-$350,000 range, and your house won’t be able to compete in that price range. By pricing it at $299,900, now your home is much more likely to shine among others in the $250,000-300,000 range. Price it right from the start, and then you can be more firm on your price.

Posted By: Brian Sklute on Saturday, February 27, 2010